Emotional Design will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff. Pinning the blame on the person may be a comfortable way to proceed, but why was the system ever designed so that a single act by a single person could cause calamity? Worse, blaming the person without fixing the root, underlying cause does not fix the problem: the same error is likely to be repeated by someone else.Emotional Design: Why We Love (Or Hate) Everyday Thingsĭid you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker.Emotional Design articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow.Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world.
System design should take this into account. Humans err continually it is an intrinsic part of our nature. But in my experience, human error usually is a result of poor design: it should be called system error. More and more often the blame is attributed to “human error.” The person involved can be fined, punished, or fired. When major accidents occur, official courts of inquiry are set up to assess the blame. Unfortunately, the idea that a person is at fault is imbedded in the legal system. That’s why we blame others and even ourselves. “The idea that a person is at fault when something goes wrong is deeply entrenched in society.
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